Cuddling feels great. But cuddling also has lots of quantifiable medical benefits. It releases the trust hormone oxytocin, which creates a sense of well-being and happiness, and endorphins, which are a natural painkiller. It also relieves stress, reduces inflammation, lowers blood pressure, and may prevent depression.
A way to create and maintain social bonds within families, most cuddling takes place between sexual partners, or between children and parents. But a new slew of businesses have appeared offering cuddling as a paid-for service. And the prices can be steep.