This week, Google announced in a blog post a new $80 million investment in solar energy in California and Arizona, bringing its total investments in renewable energy since 2010 to over $1 billion. It’s just the latest step in an ongoing project by Google to keep at the forefront of the green energy industry.
In an interview with the Guardian earlier this year, Rick Needham, Google’s director of energy and sustainability, explained Google’s shift into the renewable energy industry:
“When Google thinks about sustainability, one of the big areas that we think about is energy because that’s fundamentally a core piece of what drives our company. We think what can we do as a company to make sure we’re operating sustainably and the ways we can enable a more sustainable world. We ask what can we do to get us to a place where clean energy is an option for everyone.” [The Guardian]
He adds that Google’s ultimate aim is to derive 100 percent of its energy usage from renewable sources:
“We want to be 100 percent renewable. We don’t have a date set for that target, but with our investments, we aim to move the market in that direction.” [The Guardian]
Besides attaining the dream of clean and sustainable energy, I can think of three business reasons why Google might want to go totally green.